As plant-based foods are becoming more popular in the marketplace, understanding the economic implications of a large-scale dietary shift is important for stakeholders such as advocates, industry leaders, policymakers, and manufacturers. This report, produced by Faunalytics with economic analysis conducted by BW Research, assesses the impact of a shift in consumption patterns from animal-heavy to plant-based diets on the economy.
The analysis compares two hypothetical scenarios against a baseline in which plant-based consumption remains at current levels. First, where plant-based foods become moderately common and second, where they become substantially prevalent. Both analyses suggest that a shift toward plant-based eating has potential for net job gains and could positively contribute to GDP. The report also underscores the need for targeted support for those employed in sectors most impacted by the diet shift.
Download the full report to review scenario assumptions, economic assessment outcomes, and recommendations.




