The 2024 San Diego Big Bay Boom report found that the event generated an estimated $100 million in total economic impact from non-local attendees, a 34% increase from 2022. Non-local visitors spent approximately $66 million across food, hotels, shopping, and entertainment, supporting local restaurants, hotels, retailers, and waterfront businesses.
The analysis also found that the event generated $4.6 million in total tax revenue, including nearly $600,000 in local tax revenues for the City and County of San Diego. For the Port of San Diego, the Big Bay Boom delivered a strong return on investment, with $22.16 spent at Port businesses for every $1 invested in the event.
The report highlights the Big Bay Boom’s continued role as a major regional tourism driver, community celebration, and source of support for the Armed Services YMCA’s programs serving military families.
Download the report below to see more detailed impacts from California’s largest fireworks display.
