PREFERENCES FOR STORES AND BUSINESSES IN THE CITY |
When presented with four types of stores and businesses that could be located within Carlsbad, movie theatres (41.8% “More”) and medical and dental offices and outpatient services were the most popular (27.0% “More”).
By far the most preferred of the four options was movie theatres, with 41.8 percent of residents indicating they would like to see more and 49.0 percent indicating there was currently an adequate amount.
Over 20 percent of residents would like to see less home furnishing stores and large-scale retail stores in the City and a majority felt there was currently an adequate number of each within the Carlsbad.
Figure 33 - Preferences for Stores and Businesses in the City
As one might expect, residents who reported regularly visiting each type of store or business outside the City were the most likely to report wanting more of each type within Carlsbad.
Below is an analysis of preferences for more movie theatres in Carlsbad by resident sub-group.
- A higher proportion of residents who have lived in the City less than ten years would like to see more movie theatres in the Carlsbad as compared to those who have lived in the City for ten years or more (46.4% vs. 35.6%).
- Renters were more likely than owners to reveal a preference for more movie theatres in the City (48.3% vs. 39.7%).
- Residents in the 25 to 34 year age group were the most likely to report wanting to see more movie theatres in Carlsbad, whereas residents in the 65 year and over category were the least likely.
- Residents with children were more likely than those without children to indicate a preference for more movie theatres in Carlsbad (47.7% vs. 37.7%).
- There were no statistically significant differences in residents’ preference for more movie theatres by zip code of residence or gender.
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The majority of Carlsbad residents regularly visited large-scale retail stores such as Target, Home Deport, or Barnes & Noble (56.5%) as well as medical and dental office and outpatient services (52.7%) outside the City of Carlsbad.
Figure 34 - Frequency Visiting Similar Stores and Businesses Outside the City
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