BW Research
City of Carlsbad Report
< Back   Next >

PREFERENCES FOR LAND NEAR STRAWBERRY FIELDS

When asked their level of familiarity with the area along Cannon Road and the Aqua Hediondo Lagoon, beginning with the strawberry fields just east of the 5 Freeway and extending to Faraday Avenue, 54.8 percent were “Very familiar,” 35.3 percent were “Somewhat familiar,” and 9.4 percent were “Not at all familiar” with the area.

Figure 28 - Familiarity with Area Along Cannon Road and Agua Hedionda Lagoon
Figure 28 - Familiarity with Area Along Cannon Road and Agua Hedionda Lagoon
Residents who indicated familiarity with the area were next told that the area is largely privately owned and used for agricultural purposes but has been designated as a permanent open space area. Of the different types of open space options presented, residents were most supportive of using the area for traditional open space purposes.

Figure 29 - Support for Various Land Uses in the Area Near Strawberry Fields
Figure 29 - Support for Various Land Uses in the Area Near Strawberry Fields
After indicating their support for each of the various open space options, residents were next asked to indicate which option would be best for the area (selecting among only those options that they previously supported). Overall, 48.9 percent of residents who indicated support for at least one of the options in the previous question felt that traditional open space would be best for the area (which could include trails, a nature park, viewing areas, and a picnic area), followed by a combination of recreation space, traditional open space, and cultural and civic facilities (32.3%).

Figure 30 - Most Preferred Option for Area Near Strawberry Fields
Figure 30 - Most Preferred Option for Area Near Strawberry Fields

  • Residents who reported dissatisfaction with the job the City is doing to provide services, those who viewed the quality of life as “Getting worse,” residents that were not confident in city government to make decisions that positively affect the lives of residents, those that felt less than “Very safe” walking alone in their neighborhood (during the day or night), those that provided a negative rating for the job the City does to provide important information, as well as those with a low sense of community were more likely to report negative ratings than their sub-group counterparts.
  • Residents in the 45 to 54 year age group provided the highest “Poor” or “Very poor” ratings (26.3%), followed by residents in the 35 to 44 year age group (23.2%). Comparatively, residents in the 65 year and older (11.5%) and 18 to 24 year (15.3%) age groups were the least likely to provide negative ratings.
  • Residents who have lived in the City between 10 and 14 years were the most likely to provide a negative rating (27.7%), whereas residents who have lived in the City less than five years were the least likely (17.4%).
  • Residents in the 92008 and 92010 zip codes were the most likely to provide ratings of “Excellent” or “Good,” whereas residents in 92009 were the most likely to provide negative ratings.


< Back Top Next >