BW Research
City of Carlsbad Report
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Satisfaction with City Services

OVERVIEW
Overwhelmingly, 91.5 percent of residents reported either being “Very” (58.0%) or “Somewhat” satisfied (33.5%) with the job the City of Carlsbad is doing to provide city services.

Figure 2: Satisfaction with City Services Figure 2: Satisfaction with City Services
In general, satisfied residents were more likely to rate other aspects of life in Carlsbad favorably. Satisfaction was positively correlated with: residents’ views on the direction of the community; sense of community; safety; confidence in city government; ratings for the City’s effectiveness in promoting health and wellness through recreation; ratings for the job the City is doing balancing land use; satisfaction with city-resident communication; ratings for the job the city does providing information that is important to residents; and ratings for residents’ experience visiting Carlsbad’s Downtown Village.

Specifically;
  • Residents with positive views regarding the direction of the community in Carlsbad were more likely to report satisfaction than those with negative perceptions about the direction (“Getting better” 96.6% satisfaction; “Staying about the same” 93.5%; “Getting worse” 84.1%).
  • As residents’ sense of community increased so did their reported satisfaction, with 96.3 percent of residents with a “High” sense of community (derived from a series of seven items) indicating satisfaction (67.2% of which were “Very satisfied”).
Analysis of satisfaction with the job the City is doing to provide services continued;
  • The safer residents felt walking alone in their neighborhood (either during the day or at night) the higher their reported satisfaction.
    • 94.2 percent of residents who felt “Very safe” walking alone in their neighborhood after dark reported satisfaction, with 65.7 percent indicating they were “Very satisfied.”
    • 93.6 percent of residents who felt “Very safe” walking alone in their neighborhood during the day reported satisfaction, 62.4 percent of which were “Very satisfied.”
  • As residents’ confidence in city government to make decisions that positively affect the lives of residents increased, so did residents’ reported satisfaction. Ninety-eight percent of residents who reported being “Very confident” in city government were satisfied (85.3% “Very satisfied).
  • Residents who were satisfied with the City’s efforts to communicate with residents also reported high levels of satisfaction with the job the City is doing to provide services. Similarly, residents who provided favorable ratings for the City’s job providing information that is important also noted the highest satisfaction.
  • Residents who had visited Carlsbad Village in the past year reported higher satisfaction than those who had not visited (92.1% vs. 73.5%). In addition, residents who had visited the Village and rated their experience as “Excellent” reported the highest satisfaction
  • Residents’ views on how the City is doing to balance the various land uses in the City were also highly related to their satisfaction, and in particular, their intensity of satisfaction (i.e., the percentage “Very satisfied”) as shown in the figure below.
Demographically;
  • Although overall satisfaction was comparable among men and women (89.8% vs. 93.2%), women more much more likely to report being “Very satisfied” (62.2% compared to 53.5%).
  • One hundred percent of residents in the 18 to 24 year age category reported satisfaction with the job the city is doing to provide services. Overall satisfaction was comparable among residents in the remaining age groups although their intensity of satisfaction varied. Along with residents in the 18 to 24 year group (65.4% “Very satisfied”), the percentage of residents that were “Very satisfied” was highest among residents 55 years and older (55 to 64 year group: 65.6% and 65 years and older: 63.3%).
  • No statistically significant differences in satisfaction were found by length of residence, homeownership status, zip code of residence, children in the household, or ethnicity.

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