Executive Summary |
INTRODUCTION TO THE STUDY
In September 2007, the City of Carlsbad and its Performance Measurement Resource Team partnered
with BW Research Partnership to conduct Carlsbad’s 2007 public opinion survey of residents.
The main research objectives of the study were to:
- assess residents’ perceptions regarding satisfaction with city services, quality of life, sense of community, city government, safety, and city-resident communication;
- evaluate residents’ satisfaction with a number of specific city services;
- identify residents’ perceptions regarding land use in Carlsbad as well as open space preferences for the land near the strawberry fields; and,
- assess residents’ experience visiting the Carlsbad Village as well as preferences for the types of stores and businesses that could be located throughout the City
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