BW Research
City of Carlsbad Report
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Executive Summary

METHODOLOGY OVERVIEW

The city-wide telephone survey of residents was administered from October 1 through November 11, 2007 (interviewing was suspended for approximately one and a half weeks during the San Diego County fires) and averaged 20 minutes in length. In total, a statistically representative sample of 1,001 Carlsbad residents 18 years and older completed a telephone survey, resulting in a maximum margin of error +/- 3.08 percent (at the 95 percent level of confidence) for questions answered by all 1,001 respondents.















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