SATISFACTION WITH CITY-RESIDENT COMMUNICATION |
RATING CITY'S JOB TO PROVIDE INFORMATION
When asked to rate the job the City does providing residents with the information that is important to them, 65.7 percent of residents rated the City favorably (“Excellent”: 24.2%, “Good”: 41.5%). An additional 23.5 percent of residents rated the City as “Fair” and 9.4 percent provided a negative rating (“Poor”: 7.2%, “Very poor”: 2.2%).
Figure 20 - Rating for the City's Job Providing Important Information
- Residents who have lived in the City 15 years or more provided the most favorable ratings for the job the City does providing important information.
- Residents without children reported higher ratings than residents with children.
- Homeowners provided more positive ratings than renters.
- Residents 65 years and older, followed by those 55 to 64 years of age, provided the most favorable ratings. Comparatively, residents in the 25 to 34 year group provide the most negative ratings.
- Hispanic or Latino(a) and Asian residents reported more negative ratings than residents in other ethnic categories.
- Ratings were positively correlated with sense of community, such that those with a “High” sense of community provided the most positive ratings.
- Residents who referred to the “Community Services and Recreation Guide” for City news, information, and programming reported the most positive ratings.
- Residents who recalled being exposed to information regarding ways to prevent the pollution of local creeks, lagoons, and the ocean reported more positive ratings than those that did not recall hearing or seeing anything about pollution prevention.
- No notable differences were found by gender or zip code of residence.
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The 9.4 percent of residents (94 respondents) that provided a negative rating for the job the City is doing to provide them with important information were next asked how the City could improve their satisfaction. The most popular responses among this group were better overall communication with citizens (20.4%) and more communication through the mail (18.3%).
The largest response category (25.5%) included comments that were not similar enough to be coded into a separate category as well as responses that were not directly related to the question. Instead of providing detail on ways to improve city-resident communication, many respondents provided comments regarding general city issues or suggested ways to improve the quality of life in Carlsbad.
Figure 21 - Ways to Improve Satisfaction with City-Resident Communication
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