SATISFACTION WITH CITY-RESIDENT COMMUNICATION |
OVERVIEW
Eighty-two percent of residents were either “Very” (40.2%) or “Somewhat” satisfied (42.2%) with the City’s efforts to communicate with residents through publications, public notices, its website, and other means.
Figure 18 - Satisfaction with City-Resident Communication
- Satisfaction with city-resident communication was positively correlated with a number of other variables through the survey including: residents’ views on quality of life, sense of community, satisfaction with city services, safety walking alone in their neighborhood (either during the day or after dark), confidence in city government, ratings for the City’s job balancing land use, ratings for the job the City does providing important information, and ratings for the City’s effectiveness promoting health and wellness through recreation.
- Residents who referred to the “Community Services and Recreation Guide” or flyers in City billing statements reported the highest satisfaction.
- Residents who had visited the City’s website in the past year were more satisfied with city-resident communication than those who had not visited the website.
- Residents who recalled being exposed to information regarding ways to prevent the pollution of local creeks, lagoons, and the ocean reported higher satisfaction than those that did not recall hearing or seeing anything about pollution prevention.
- Homeowners were more satisfied with city-resident communication than renters.
- Residents with a job or business in Carlsbad reported higher dissatisfaction than residents who worked outside the City or who were unemployed or retired.
Analysis of city-resident communication by sub-group continued;
- Residents 65 years and older reported the most satisfaction with city-resident communication, whereas residents in the 25 to 34 year group reported the lowest.
- Hispanic or Latino(a) and Asian residents reported higher levels of dissatisfaction than residents in other ethnic categories.
- Women were more dissatisfied with city-resident communication than men.
- No statistically significant differences in satisfaction with city-resident communication were found by length of residence, children in the household, or zip code of residence.
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